Nighthawk is for businesses who are passionate about connecting people to the natural world.


I work with birding and conservation organizations to help them succeed through marketing services and business consultations. I help you build your brand, streamline your services, and connect to your audience in authentic ways that builds a loyal customer base of people who share your values and believe in your mission.

No more guesswork.

Stop stressing about how to market your business, and let’s create a customized, step-by-step marketing plan for you.

Content planning sessions: a simple process to go from frustrated to confident in your marketing efforts. Many birding companies are small businesses that don’t have the resources to market their products or services to their full potential. Typical marketing and advertising companies don’t understand the bird watching market, which limits their ability to help companies like you. That’s why I use my experience and knowledge of the birding industry to focus on marketing assistance for businesses related to bird watching.

  1. Schedule your content planning session
  2. Receive your marketing strategy blueprint for you and your staff
  3. Meet for your session where we’ll complete your blueprint, build your marketing plan, and create action steps for you to take
  4. Follow your marketing plan and move forward with confidence

Taking limited website clients in 2021.

Website design and development has become Nighthawk’s most popular service. I create beautiful websites that attract more traffic and sales while decreasing your workload for website maintenance. I work with a single website client at a time to give you my undivided attention as I build your new site.

Working together at a consultation

Marketing Fundamentals

Resources for a Solid Marketing Foundation

Mollee Birding

Meet Mollee

I’m a lifelong birder who has been helping birding and ecotourism businesses succeed in their marketing efforts since 2014. I’m from West Virginia, USA, and currently call the mountains of WV my home as I try to wait patiently to hit the road again. At any given time, I am likely either working from my living room with a cup of tea beside me, or finding an adventure — big or small.

Favorite bird: Red-necked Phalarope
Dream destinations: Falkland Islands, Madagascar
Other hobbies: Running, photography, petting my dog

Helping birding and ecotourism businesses succeed.

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