Every business wants you on their mailing list, and with good reason. They want you so badly, in fact, that they are willing to give you lots goodies in exchange to keeping your attention.
I sign up for email lists all the time, and unsubscribe almost as often. It’s part of my job—I’m always looking for new ideas and examples of stellar marketing, and learning lots along the way that I can translate to my work and clients.
If you’re also interested in educating yourself about marketing, here are three companies that give out really helpful content without costing you a penny.
Even if you don’t do events (and especially if you do), this site has resources that will help you. Eventbrite’s resources are full of practical and useful information.
Here are a few examples of recent blog posts:
Why this is important: Studies show that consumers trust user-generated content 50% more than content straight from brands. Are you using it effectively?
Related: What is user-generated content? User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels. (Via Hootsuite) Here’s an intro to user generated content from Hootsuite.
Getting sponsorships is key for lots of my clients. These templates are great to give you confidence in your sponsor outreaches.
Those templates are just one part of a comprehensive Guide to Sponsorship from Eventbrite.
Hubspot offers a full platform of marketing, sales, customer service, and CRM software. But beyond that, they are a treasure trove of resources for businesses. Through their blog, eBooks and guides, free online courses, and more, you can find thousands of ways to improve your marketing. It’s all part of their comprehensive Hubspot Academy.
Here are a few examples:
- Social media workbook: A Beginner’s Guide
- How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
Moz offers SEO software and data to help you increase traffic, rankings, and visibility in search results. They also have a variety of tools and resources to help you learn about SEO and improve your site’s search rankings.
Here are some examples of free resources from Moz:
There are way too many free marketing resources to list, but these are ones that I use time after time to improve my marketing skills. Find the websites that are most helpful to you, bookmark them, and get all that you can from them!
Want more customized marketing assistance?
My marketing consultation sessions may help. Learn more about them here.